| The success that Hamas hopes for following its recent media campaign targeted at Westerners will in the end collide with questions asked by Western policymakers | Hamas aims to address the Western public in their own language and using their preferred means; however, it faces big obstacles in this regard, most importantly the pro-Israel stance on social media sites |
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| This has given the campaign better publicity | Hamas knows that its efforts to address the West via social media sites is crucial amid the increasing popularity of such sites |
Yet, at the last minute, Hamas decided that Ubaida would not join the campaign, without giving a reason.
9| Hamas is well aware that sensitive questions will not be answered on Facebook and Twitter, but rather through direct political talks between Hamas and the West — which it seems have yet to materialize | Al-Monitor compiled a random sample of 300 tweets posted within a few minutes of the start of the campaign, and found that only 26 supported Hamas, while 274 were against it, including 156 that mocked the movement |
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| AskHamas campaign reaches out on Twitter Hamas took the unprecedented step on March 13 to address the Western public opinion in English on social media websites by using the hashtag AskHamas | The West's interaction with AskHamas is proof that it is interested in knowing the identity of the movement, which undermines the Zionist narrative |
Our struggle is limited to the occupation, and we do not oppose a just peace that guarantees our land and rights.