مفهوم التسويق. مراحل تطور التسويق

" Journal of Macromarketing, Vol , "Historical Investigation and the Practice of Marketing," Journal of Marketing, Vol
31, pp 363—393; Alberti, M , "Rise and Fall of Marketing in Mesopotamia: A Conundrum in the Cradle of Civilization," In The Future of Marketing's Past: Proceedings of the 12th Annual Conference on Historical Analysis and Research in Marketing, Leighton Neilson ed

, The Wheels of Commerce: Civilization and Capitalism, 15th to 18th Century, Berkely, CA, University of California Press, 1992• eds , Materiality and Social Practice: Transformative Capacities of Intercultural Encounters, Oxford, UK, Oxbow, 2012• Kusimba, "The Archaeology of Trading Systems, Part 1: Towards a New Trade Synthesis," The Archaeology of Trading Systems, Part 1: Towards a New Trade Synthesis," Journal of Archaeological Research, Vol.

24
مفهوم بحوث التسويق، أهميته وأنواعه
, "Trade and Weighing Systems in the Southern Aegean from the Early Bronze Age to the Iron Age: How Changing Circuits Influenced Glocal Measures," in Molloy, B
شرح معنى (Societal (Social) Marketing)
Brian; Dix, Laura Farlow 2005
مفهوم التسويق
, "A Personalized Floor Mosaic from Pompeii," American Journal of Archaeology, Vol
eds , The Rise of Marketing and Market Research: Worlds of Consumption, [German Historical Society], NY, Palgrave Macmillan, 2012, p , "Prehistories of Commodity Branding," Current Anthropology,Vol
1; Jul 1959-Apr 1960, pp 35-38• , The Fires of Vesuvius: Pompeii Lost and Found, Harvard University Press, 2008; See Chapter 5, "Earning a Living: Baker, Banker and Garum Maker,"• H, "The History of Marketing Thought," in Handbook of Marketing, Weitz, R 16, pp 339—395; Bar-Yosef, O

, "Going to Market in Antiquity," In Stuttgarter Kolloquium zur Historischen Geographie des Altertums, Eckart Olshausen and Holger Sonnabend eds , Stuttgart, Franz Steiner, 2002, p.

مقدمة إلى علم التسويق
, "A Personalised Floor Mosaic from Pompeii," American Journal of Archaeology, Vol
تاريخ التسويق
, "Commercial amphoras: The earliest consumer packages? , Encyclopedia of Consumer Culture, Thousand Oaks, CA, Sage, 2011 p
مقدمة إلى علم التسويق
"A History of Marketing Thought"